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What is concert tour?

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Concert tour is?

A concert tour (or simply tour) is a series of concerts by an artist or group of artists in different cities, countries or locations. Often concert tours are named to differentiate different tours by the same artist and to associate a specific tour with a particular album or product. Especially in the popular music world, such tours can become large-scale enterprises that last for several months or even years, are seen by hundreds of thousands or millions of people, and bring in millions of dollars in ticket revenues. A performer who embarks on a concert tour is called a touring artist.

Different segments of longer concert tours are known as “legs”. The different legs of a tour are denoted in different ways, dependent on the artist and type of tour, but the most common means of separating legs are dates (especially if there is a long break at some point), countries and/or continents, or different opening acts. In the largest concert tours it has become more common for different legs to employ separate touring production crews and equipment, local to each geographical region.Concert tours are often administered on the local level by concert promoters or by performing arts presenters. Usually, small concert tours are managed by a road manager whereas large concert tours are managed by a tour manager.

Majority of concert tours are part of promotional campaign to support an album release. Hence, new songs from the respective album are included on its tour’s setlist. Some tours are known as “greatest hits tours” or “reunion tour” without any new material or specific album release, such as Fleetwood Mac’s 2009 Unleashed tour and No Doubt’s 2009 Summer Tour. In another case, artists embark on a concert tour to celebrate the anniversary of their past albums, such as U2’s 2017 tour to mark the 30th anniversary of The Joshua Tree (1987) and Janet Jackson’s 2019 tour to commemorate the 30th anniversary of Janet Jackson’s Rhythm Nation 1814 (1989).

As of 2019, the highest-grossing concert tour of all time is Ed Sheeran’s ÷ Tour, supporting the album of the same name, which ran from 2017 to 2019 had gross revenues of $775.6 million. In second place is the U2 360° Tour, with a gross of $736,137,344. The third-highest-grossing concert tour of all time is The Rolling Stones’ A Bigger Bang Tour, which earned approximately $558 million between 2005 and 2007. Madonna’s Sticky & Sweet Tour, which earned $408 million in 2008 and 2009 was the highest-earning tour by a female artist. According to the 2014 report from Billboard Boxscore, five acts having made over US$1 billion in touring since 1990 were The Rolling Stones, U2, Bruce Springsteen, Madonna and Bon Jovi.

Global touring revenue reported to Billboard Boxscore exceeded $5.5 billion in 2016. Due to the collapse of record sales in the 21st century, concert tours have become a major income for recording artists. Besides the tickets, touring also generates money from the sales of merchandise and meet-and-greet package. However, the touring business suffered in the early 2020s due to the COVID-19 pandemic. Pollstar estimated the total lost revenue for the industry in 2020 at more than $30 billion.